In a moment filled with joy and gratitude, Purp, winner of Nigerian Idol Season 10, paid a courtesy visit to Rite Foods Limited, expressing heartfelt appreciation to the company’s flagship brand, Bigi, for its continuous sponsorship of the hit reality music show.
Accompanied by Raymu, the show’s dynamic runner-up, Purp hailed Bigi’s five-year sponsorship of Nigerian Idol as a beacon of hope and opportunity for aspiring music talents across Nigeria.
“This platform has changed my life,” said the 25-year-old Lagos-born singer, Anu Agosa (aka Purp). “From the early days in church choirs to theatre stages, I’ve always dreamt of moments like this. Bigi didn’t just sponsor a show, they sponsored dreams, and I’m deeply thankful.”
A product of rich musical heritage, raised by a choir-leading mother and shaped by the harmonies of gospel music, Purp’s electrifying performances won the hearts of millions, culminating in her victory and a grand prize that includes a brand-new SUV, ₦30 million cash, a DStv Explora with a one-year premium subscription, and a music recording deal.
Welcoming the rising star, Seleem Adegunwa, Managing Director/Chief Executive Officer of Rite Foods Limited, reaffirmed the company’s commitment to youth empowerment and creative excellence.
“At Rite Foods, we believe in platforms that reflect our core values, innovation, excellence, and accountability. Nigerian Idol is one of those platforms, and through Bigi, we’re proud to be nurturing tomorrow’s icons,” Adegunwa stated.
He reminded her that dreams do come through when accompanied by grit and excellence, which is also the story of Rite Foods. He further praised Purp for her discipline, artistry, and determination throughout the competition, encouraging her to remain steadfast as she embarks on her music career.
“You’ve inspired a generation,” he noted. “Now the real journey begins, and you will always have Bigi rooting for you.”
He added that as a proudly Nigerian and truly world-class organisation, Rite Foods, through its consumer-first culture, will continue to support initiatives that enable Nigerian youths to thrive and be seen, not just locally, but globally.
Purp, visibly elated, described the win as both humbling and motivating.
“Winning came as a surprise, but it’s a reminder that hard work and passion always pay off. I’m grateful to Bigi and Nigerian Idol for this life-changing opportunity. This is just the beginning,” she said.
With her vibrant energy, soulful voice, and compelling story, Purp is poised to be one of Nigeria’s next big music exports, and her journey is one that began with a bold belief in herself and the support of brands that dare to dream with their consumers.
