Rite Foods Limited, Nigeria’s leading food and beverage company, brought excitement, refreshment, and memorable experiences to this year’s Ojude Oba Festival, reaffirming its commitment to preserving and promoting the rich cultural heritage of Ijebu-land.
As one of Nigeria’s most celebrated cultural gatherings, the Ojude Oba Festival continues to unite generations of Ijebu sons and daughters, friends, and admirers of the culture from across Nigeria and beyond. With a history spanning more than a century, the festival remains a powerful expression of identity, tradition, unity, and communal pride.
Adding colour and vibrancy to the 2026 edition, Rite Foods delighted participants and visitors with its portfolio of award-winning brands, drawing large crowds to its pavilion throughout the celebration. Guests enjoyed refreshing moments with their favourite beverages and snacks while soaking in the rich cultural displays that define the festival.
Speaking on the company’s continued support for the festival, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said the sponsorship reflects the company’s enduring commitment to celebrating and preserving the cultural values of the Ijebu people.
“The Ojude Oba Festival represents unity, heritage, and community spirit. As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” he said.
Themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” this year’s festival honoured the late Awujale of Ijebu-land, Oba Sikiru Kayode Adetona (GCON), whose remarkable leadership and transformative contributions left an enduring legacy in Ijebu-land and across Nigeria.
Also speaking, the Brand Manager, Fearless Energy Drink, Olaniyi Aderuku, noted that Rite Foods’ relationship with the people of Ijebu-land extends beyond business.
“Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.
Aderuku added that Fearless Energy Drink’s brand values of courage, ambition, self-expression, and confidence resonate strongly with the spirit of the Ojude Oba Festival.
“Ojude Oba embodies fearlessness in many forms—from its spectacular fashion and horsemanship displays to the creativity, confidence, and pride of a people who continue to honour their heritage while embracing the future,” he stated.
According to him, Rite Foods has consistently partnered with the festival over the years, creating memorable consumer experiences through engaging activations and quality products that have become household favourites across Nigeria.
One of the highlights of this year’s celebration was the electrifying performance by the Rite Foods activation team, whose vibrant dance presentation captivated guests and added further excitement to the festivities. The performance drew admiration from dignitaries and guests alike, contributing to the energetic atmosphere that makes Ojude Oba a unique cultural spectacle.
At the Rite Foods pavilion, guests were treated to the company’s extensive range of products, including the 13 flavours of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and its nutritious sausage offerings—Bigi Beef Sausage, Rite Spicy Sausage, and Bigi Flex Sausage—all produced in its world-class manufacturing facility using state-of-the-art technology.
In his address, the Governor of Ogun State, Prince Dapo Abiodun, reaffirmed his administration’s support for the festival and commended the various Regberegbe groups and the families of the renowned warlords whose participation continues to define the uniqueness of the celebration.
The governor also applauded corporate sponsors for their contributions to the success of the festival and acknowledged the efforts of the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in advancing tourism development in Nigeria.
Describing Ojude Oba as a powerful symbol of religious harmony, peaceful coexistence, and communal unity, Governor Abiodun noted that the festival has evolved into a major platform for tourism, economic growth, cultural pride, and social inclusion.
He further reiterated his administration’s commitment to implementing policies and initiatives that will create greater economic opportunities for the people of Ijebu-land.
“The people of Ijebu-land deserve commendation for their unity, resilience, and commitment to preserving our rich cultural heritage for future generations,” the governor said.
Renowned for innovation and excellence in Nigeria’s fast-moving consumer goods industry, Rite Foods Limited continues to receive national recognition for its commitment to sustainability, innovation, and social impact, earning accolades from respected institutions, including the SISA Awards, SERAS Awards, and the Edge Awards.
