internationallyacclaimed Africanartists, our customers wil be empowered and have rewarding
thereby enhancing their online experience. In collaborating with these artists, who our customers
The #SmartaWithData campaign by Airtel Africa offers tips to help customers make smarter use of
online experiences, whether for business or leisure.”
services across 14 African countries,has partnered with threeinternationally renowned African
Africa, January202025:Airtel Africa, a leading provider of telecommunications and mobile money
everyday use, from browsing the internet to streaming and accessing essential apps.
settings, SET smarter data speeds, and GO #SmartaWithDatafor a morerewarding digital experience.
love and engagewithon a daily basis,ensures that they are aware of these data hacks,and they can
“Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundes,
(Nigeria)to engage customers on how toenhance theirdigital experiencebymaking the most of
and services. Wehope that through this edutainment campaign, delivered through authentic
their data usagehabits. The artists have collaborated with Airtel Africa to create a specia songto
Customers can access all data bundles easiy via USSD, Airtel Lite or the MyAirtel App.
stated:
artistes, Fally Ipupa (Democratic Repubic of Congo), Diamond Platnumz (Tanzania), and Simi
Speaking about the campaign, Rohit Marwha, the Chief Marketing and Sales Officerat Airtel Africa,
Through this collaboration, Airtel Africa aims to enablecustomers to make informed decisions about
Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawito
their data bundles.
them. At Airtel Africa, our priority is in creating exceptiona customer experiences withour products
The collaboration ispart ofthe ongoing#SmartaWithData campaign that promotes education on
their data, while also encouraging them to join in and share their own tips.
The edutainment campaign is currently active on the Airtel network in seven African countries;
provide customers with practica tips and tools that will help them tomaximise their data for
seamlessly adopt usage and management of their data through clear messages that resonate with
better data usage and management. Itaims to rally Airtel Africa’scustomersto GET smarter data
its young customers aged 18-35years.
-ENDS
